AI Context
AI Context settings let you give the translation AI background information about your site. The AI uses this information when generating translations — the result is output that matches your industry’s vocabulary, your brand’s voice, and your audience’s level of expertise.
Business Type
Section titled “Business Type”What it does: Helps the AI choose the right vocabulary and terminology for your industry.
Example: A medical clinic setting “Healthcare” as the business type gets translations that use clinical terminology rather than generic language. A software company setting “Software / SaaS” gets translations that handle technical terms appropriately.
Default: None
When to set it: Always. Even a broad category like “E-commerce” or “Professional Services” improves translation relevance noticeably compared to leaving this blank.
What it does: Sets the register the AI uses across all translated text — from relaxed and conversational to polished and formal.
Options:
| Tone | Best for |
|---|---|
| Informal | Consumer brands, lifestyle sites, community-focused products |
| Neutral | General-purpose sites, blogs, most businesses |
| Formal | Legal, financial, healthcare, government, B2B enterprise |
Default: Neutral
When to change it: If your brand voice is clearly casual or clearly professional, setting the tone helps translations stay consistent with your English content. For example, a legal services firm should use Formal; a gym app might use Informal.
Audience
Section titled “Audience”What it does: Tells the AI how much domain knowledge your readers are expected to have.
Options:
| Audience | What it means |
|---|---|
| General | No assumed expertise — plain language, terms explained if needed |
| Technical | Readers are professionals or experts — technical terms used without simplification |
| Non-technical | Readers actively need plain-language explanations — jargon avoided |
Default: General
When to change it: If your site serves a specialist audience (for example, a developer tools platform or a medical reference site), switch to Technical so the AI doesn’t over-explain or simplify terminology. If your site is aimed at beginners or the general public, Non-technical can make translations more accessible.
Effect on Existing Translations
Section titled “Effect on Existing Translations”Changing AI Context settings only affects translations generated after you save the changes. Strings that are already translated keep their existing translations until you re-translate them. To apply new context to existing content, re-translate strings from the dashboard or visual editor.